High Times is excited to announce the launch of its brand new online video streaming channel, High Times TV. Developed partly in response to streaming platforms like YouTube and Facebook banning or restricting cannabis content, HTTV will serve as an invaluable resource for cannabis-related news, education, and entertainment.
The platform will benefit viewers and content creators alike as High Times is partnering with video streaming service provider Unreel to monetize videos through digital ad networks like Google Ad Manager and Roku. Content creators in the cannabis space who have had their work erased and banned now have a new platform. HTTV offers a place to stream videos that were deleted from other platforms, and a welcome home to stream and monetize new content.
“Even in 2018, the truth about cannabis use is being silenced by major platforms,” says Joshua Young, founder of the channel StrainCentral. “Social media doesn’t want us to exist and propaganda is ruining society’s views on a harmless plant. Just as High Times has done since the ‘70s, we’re here to provide a voice for the unspoken, and to champion this gift of the earth.”
In addition to StrainCentral, content creators Ruffhouse Studios, Stoner Mom, CustomGrow420, High Rise TV, That High Couple, and The Green Market Report are already on board with High Times TV. Doug Benson’s “Getting Doug With High” and Now This Weed will also stream new, original content on HTTV.
Original content will range from educational videos about the cultivation, harvest, and processing of cannabis plants, to behind-the-scenes footage of High Times events, to vlogs from influencers in the cannabis space.
With High Times TV, viewers will be able to access a multitude of videos from trustworthy, knowledgeable people, all on one easy-to-use platform. In an age of misinformation and constantly changing laws and regulations surrounding cannabis, that kind of access could be a lifeline as well as a source of entertainment.
“HTTV allows society to see actual insight into cannabis use and its users, and provides us creators with the means to keep up the fight,” Young says. “In a time where YouTube is demonetizing, and Instagram is purging our pages, High Times is a safe space.”
High Times CEO Adam Levin, also recognizes the need for reliable sources for cannabis-related information and content:
“While High Times has built a powerful subscriber base across print, digital and social media, it’s not enough to just produce content for those platforms,” he says.
“The huge demand for mobile-friendly premium video includes a real hunger for the cannabis-related content that social-media sites are all too often blocking. High Times’ new channel intends to satisfy that hunger, ensuring that we can reach our loyal audience wherever they may be, on whatever platform they use. It’s another way to serve our fans.”
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Author: Chloé Harper Gold